Macbeth Blind Ambition Essay Example for Free

Macbeth Blind Ambition Essay The tragedy, ‘Macbeth’, composed by William Shakespeare is a play of manipulation and blind ambition. This is clearly depicted through the character of Macbeth, a great man fallen from God’s grace. Initially, Macbeth’s is presented as a character with noble qualities, who earns himself the trust of King Duncan and admiration of his people. However, the meeting with the weird sisters takes a toll on his personality for the worse, as they ambiguously prophesise that Macbeth will become King of Scotland. Upon hearing this, Macbeth takes fate into his own hands and embarks on a journey of blind ambition. Ultimately, Macbeth’s character deteriorates and is destined to fall. Therefore, through the dramatic elements of the play, we anticipate the downfall of valiant Macbeth as a ramification of the fatal flaw of blind ambition. Blind ambition comes at the cost of our humanity. Macbeth aligns himself with the supernatural elements, which are associated with darkness and evil. Originally, Shakespeare introduces Macbeth as a great man, as depicted through the similes of Yes, as sparrows eagles, or the hare the lion and â€Å"Signs of nobleness, like stars, shall shine†¦Ã¢â‚¬  This reflects Macbeth’s bravery, as he is bequeathed the gift of stars by King Duncan. Quite soon, however; we witness how he morphs into a two-faced, conniving snake, as illustrated through this simile â€Å"Look like the innocent flower, But be the serpent under it. † The audience immediately recognises the disparity between the dark supernatural elements and the elements of goodness and light. We expect the power play will be evoked through the illusions and half-truths through the paradox of â€Å"Fair is foul, and foul is fair. † A strong illusion that Shakespeare evokes to dramatise the mental state of Macbeth is the dagger soliloquy, â€Å"Is this a dagger which I see before me. † Whilst we see him in inner conflict over his intention to assassinate King Duncan, we recognise that he will not deviate from the path of darkness as he calls on the stars as seen through the apostrophe â€Å"Stars, hide your fires, Let not light see my black and deep desires’. This establishes that Macbeth represents darkness and this contrasts to Duncan, as he is a symbolism of light. Through the apostrophe, â€Å"Come spirits, unsex me†, we perceive that Macbeth and Lady Macbeth align themselves to the supernatural world for power, and in return they are stripped off of their humanity. Shakespeare dramatises these events to challenge us to consider of ramifications of blind ambition. Taking destiny into one’s hands for self gain may lead to self annihilation, and unnatural chaos ensues. Once regicide is committed, Macbeth is overwhelmed by nausea, as he has â€Å"murdered sleep. He then realises the magnitude of his sins, as it is emphasised through this hyperbole â€Å"Will all Great Neptune’s ocean wash this blood clean from my hand? † This imagery is juxtaposed with the litotes of â€Å"A little water will clear us of this deed. † Therefore, pathos is established between Macbeth and Lady Macbeth, as they are anointe d by blood through the act of regicide, â€Å"My hands are of your colour†. Dramatic irony is established as we know that this couple can never be extricated from guilt. With little remorse, he embarks on a journey of self destruction and mass murder. There is no salvation for him, and this is clearly demonstrated through the metaphor â€Å"Stepped in so far, that, should I wade no more. † He repeats his mistakes as he continues the assassinations of the innocent, and his sins further escalate when he slain Macduff’s family. However, the further they continue on the path to darkness, the more plagued they are by the blood seeping from their hands, â€Å"Out, damned spot! † Macbeth also hallucinates and is haunted by Banquo’s ghost. This can be demonstrated through the imagery â€Å"Quit my sight! Let the earth hide thee† Unnatural chaos ensues as a result of King Duncan’s death and Macbeth’s unnatural deeds due to blind ambition. This is evoked through the disorderly image of and â€Å"Unnatural deeds do breed unnatural troubles. † Until another great being can overthrow tyrannical Macbeth, then the violation of nature’s order will not be restored. Shakespeare invites us to consider the law of ‘cause and effect’. Blind ambition overrides Macbeth’s rational mind and any sense of inherent moral sensibility. Lady Macbeth and Macbeth are left tormented as they cannot sustain inner peace and sleep, â€Å"Sleep no more! which leads them to the brink of insanity. Furthermore Macbeth acknowledges that Duncan is at peace in the liberation of death, and he dramatises the inner conflict and insecurity through the paradox â€Å"To be thus is nothing, but to be safely thus. † This foreshadows the downfall of Macbeth and soon he will be released from his torment. Blind ambition robs Macbeth’s foresight and without realising it, it puts a strain on his and his wife’s marriage. Macbeth and Lady Macbeth’s mental deterioration is emphasised through their severed relationship. As a result of blind ambition, Lady Macbeth resorts to suicide. She lives in fear, as she is constantly plagued from the murder. Therefore, death is her release. Shakespeare invites us to evaluate our behaviour and challenge us to take responsibility for our own actions. As a result of blind ambition, Macbeth is trapped in an illusion of perception versus reality. He consolidates his relationship with the supernatural elements. The witches present three apparitions, which include the â€Å"armed-head†, â€Å"bloody child† and the â€Å"boy with a crown and a tree from his hand. This directs Macbeth to the road of self-annihilation, and through the half-truths, dramatic irony is established and this serves to heighten tension, as the audience expects the downfall of Macbeth. Macbeth is struggling to find the purpose to live, as exemplified through litotes of â€Å"Out, brief candle†. He compares his life to a â€Å"brief candle† that is easily blown out by the wind and it connotes that human life is uncertain. â€Å"Tomorrow, and tomorrow, and tomorrow,† Macbeth laments on the loss of his future, as he comes to term of his inevitable demise. Therefore, Macbeth is associated with pathos, and as an audience, we do pity his pathetic being. In the climax of the play, Macbeth is confronted by noble Macduff and it is revealed that the witches’ ambiguous prophecies were half-truths and Macbeth was so wrapped up in his own illusion that he could not see through it. As a result, it led to his downfall. The catharsis is established when Macduff defeats Macbeth and claims justice to Scotland. Shakespeare writes to raise awareness that some things are not what they appear to be. By the end of the play, we witness the downfall of Macbeth as a result of blind ambition. Blind ambition robs Macbeth of his humanity and foresight, and because of this, Macbeth’s character has deteriorated, as his deterioration is manifested through acts of massacres. In the end, Macbeth does not fully redeem himself, although he does hold regret for the heinous deeds he has committed, and therefore, he dies an undignified death. Hence, Shakespeare invites us consider the natural cycle of ‘cause and effect’ and how acts of blind ambition can lead to deadly consequences.

Rumors Essay -- essays research papers

Rumor   Ã‚  Ã‚  Ã‚  Ã‚  Rumors can be passed easily and are spread on an everyday basis. A rumor is like gossip; some of it true or untrue, and it is passed around by word of mouth. Most rumors start off being true, then when it is being passed from one person to the other, it starts becoming untrue because some people forget details, add new information in, or just change the whole story around. In the rumor experiment conducted in class, a story was told to one person out of four. The first person had to repeat the same story to the next person who of course was waiting outside of the classroom, until it got to the fourth person. The story that the fourth person ended up with was extremely dissimilar from what was initially told to the first person. This is a prime example of how rumors change while they are being said from one person to the other.   Ã‚  Ã‚  Ã‚  Ã‚  There were two rumors in the experiment conducted for the rumor assignment. Both rumors were very different in context but both proved the same thing in the end. Rumor number one was first told to the first individual who was standing outside of the classroom with three other students. Person one listened as the professor said the rumor, and then they had to remember it, and tell the next person (person two) outside the classroom this rumor. The central theme of rumor one was there were two men on the subway who started arguing while many people watched near by.   Ã‚  Ã‚   ...

Techniques Used In Estimating The Age Architecture Essay

Forensic anthropologists are experienced in the designation of human remains. One of the first inquiries to be asked upon the find of skeletal remains is are they of a human or animate being? Once the beginning of the castanetss has been established it so has to be determined as to whether the remains are of forensic or archeological birthplace. The customary clip he lapsed since decease should be less than 70 old ages if it is to be classed as a forensic instance. This is due to the fact that if the remains are discovered after 70 old ages it will be harder to convey an person to justness or a dependable informant being found. ( Scheuer 2002 ) The usage of Osteological stuff in a forensic instance is peculiarly utile during the designation procedure of disconnected or disarticulated remains. Age is merely one of the four chief biological properties used in the designation of skeletal remains. ( Zioupos et al 2004 ) . All must be considered independently ab initio before uniting or properties in order of obtaining possible designation. The four chief properties of biological individuality that most forensic anthropologists paper to find are age, sex, stature and cultural background. The truth of these depend chiefly on which a peculiar elements of the organic structure are present and besides the province of saving of the remains. The truth of designation besides varies harmonizing to whether the person is an grownup or a juvenile. The appraisal of age at decease of grownup skeletal remains is one of the more hard undertakings undertaken by physical anthropologists. ( Buckberry and Chamberlain 2002 )Determining age at deceaseAge related alterations in the skeleton may reflect three different stages of the lifetime ; growing and development, stableness and aging. The first stage is represented by kids and immature grownups, who undergo alterations that proceed at a moderately predictable rate in a good documented form. Once growing has ceased at alterations in grownup forms even within a individual skeletons vary greatly and are more single and population particular. They are besides affected by factors such as wellness position business and nutrition. In add-on most of the methods used in grownup aging rely on methods developed from big archeological samples of all known sex and age. Aging in grownups can be carried out utilizing dentitions, sutura closing and the otic surface of the Ilium. Morphological alterations of the otic surfaces of the illium provide first-class age indexs for grownup remains. This surface undergoes regular progressive alterations from age 18 onwards. Using the criterion aging stage set out by Todd ( 1920 ) it is possible to determine an age scope of +- 10 old ages. Using the suturas of the skull it is besides possible to gauge age in grownups. This is done utilizing a marking system set out by Meindl and Lovejoy ( 1985 ) . These suturas fuse together at different times during life. Another method is utilizing the wear on dentitions ; chiefly it is easier to utilize the grinders. This is because one time the lasting dentitions have erupted they start to have on. These wear forms are caused when masticating and diet. Besides wear can be contributed to by crunching dentitions. These criterions are set out by Lovejoy ( 1985 ) besides give a scope of +- 10 old ages. There is besides another method for aging utilizing dentitions which is utilizing root transparence set out by Lamendin et Al ( 1992 ) . Yet once more because of the atomization of the castanetss it is non ever possible to age them. Aging juveniles is a little easier as juvenile castanetss fuse together at the epiphysis at different phases in growing and development. Besides in juveniles it is possible to age so utilizing the eruption of dentitions.The Auricular surface of the TroyBuckberry and Chamberlain ( 2002 ) based their methods of aging utilizing the Auricular surface of the Ilium on a method that was foremost set out by Lovejoy Et Al ( 1985 ) . This method was used to enter age related phases for different characteristics of the Auricular surface. Which are so combined to supply a composite mark from which an appraisal of age at decease is obtained. Lovejoy described eight modal age phases into which the Auricular surface could be placed utilizing these primary ripening characteristics. However the separate characteristics of the Auricular surface described by Lovejoy Et Al ( 1985 ) such as porousness, surface texture, and fringy alterations appear to develop independently of each other. The age of oncoming for each phase of the different characteristics of the Auricular surface appear to change, and as a effect the five twelvemonth age classs of Lovejoy Et Al ( 1985 ) tend to overlap. Early appearance characteristics still present on the Auricular surface of older persons were described by Lovejoy Et Al ( 1985 ) as â€Å" residuary † . The fact that this fluctuation that can happen within a individual regular surface indicates that this method oversimplifies the alterations seen, and that the five twelvemonth interval in assorted strategies of age appraisal may be optimistically to contract. This job and contributes to the trouble found when using this method as it leads to uncertainness and in some instances confusion in delegating single Auricular surfaces two a peculiar age phase. In position of these jobs Buckberry and Chamberlain ( 2002 ) revised the method set out by Lovejoy Et Al ( 1985 ) . Each characteristic of the Auricular surface was examined separately. This system will do it easier to use and suit the convergence are frequently seen between different phases. It utilised all the alterations seen in the Otic surface as used by Lovejoy Et Al ( 1985 ) . The method used by Buckberry and Chamberlain ( 2002 ) instead than being grouped together with all the characteristics into five twelvemonth modal age phases. The revised Auricular surface method of age appraisal allows for a more realistic reading of the alterations. Although the age estimations produced by this method are wider, this method is easier to use and may be more dependable than that of Lovejoy Et Al ( 1985 ) .The pubic symphysisThe pubic symphyses have importance in the field of forensic anthropology, as they can be used to gauge the age of grownup skeletons. Throughout life, the surfaces of the pubic symphysis are worn at a more or less predictable rate. By analyzing the wear of the pubic symphysis, it is possible to gauge the age of the individual at decease. Up to the age of 40 old ages the morphology of the ventral Demiface of the pubic symphysis undergoes a drawn-out period of age related alteration, and can hence be used in age appraisal utilizing component stage analysis ( Suchey 1979 ; Brooks and Suchey 1990 ) . The morphological characteristics on the symphyseal surface used in finding age of an person are ridges and furrows, dorsal border, ventral bevelling, lower appendage, ossific nodule, ventral bulwark, dorsal tableland and symphyseal rim ( Sinha and Gupta 1995 )JuvenilesEstimating the age in juveniles is a comparatively hard thing to make. Juvenile age is reliant on the epiphysial merger of the articulations ; the finding of the figure of erupted dentitions might lend to the appraisal of age at decease every bit good as to the designation process of unknown skeletons. During the development and growing the skeleton undergoes a sequence of alterations get downing with the formation and eruption of deciduous dentitions and their replacing with lasting teething this procedure is normally completed excepting the 3rd grinders by about the age of 12. Although the timing of this can change a small depending on sex, race, and wellness factors. Age at decease in juveniles can normally be estimated to within 1year if the appropriate criterions are used. Several methods of dental age appraisal in non-adults have been used: the Atlass method of Schour and Massler ( 1940 ) , the diagram of Gustafson and Koch ( 1974 ) . For the intent of this work the specific set by Ubelaker ( 1989 ) will be used. A new method for aging juveniles utilizing tooth eruption is a comprehensive grounds based Atlass which can be used to gauge age utilizing both tooth development and alveolar eruption for persons between 28 hebdomadsin utero up to 23 old ages ; the chief difference between this method and the method set out by Ubelaker ( 1989 ) is that it shows developmental ages without spreads or convergences AlQahtani et Al ( 2009 ) .BibliographyDemirjian A, Goldstein H. Tanner JM. ( 1973 ) A new system of dental age appraisal. Hum. Biol. 45 211-227 Lamendin H, Baccino E, Humbert JF, Tavernier JC, Nossintchouk RM, Zerilli A ( 1992 ) . A simple technique for age appraisal in grownup cadavers: The two standards dental method. Journal of forensic scientific disciplines 37:1973-1379 AlQahtani S J, H M Liversidge, M P Hector ( 2009 ) . Atlas of human toothdevelopment and eruption. American Journal of Physical Anthropology. ( In print ) . Sinha A, Gupta V. ( 1995 ) A survey on appraisal of age from pubic symphysis. Forensic Science International. 75:73-78 Buckberry J, Chamberlain A. ( 2002 ) . Age appraisal from the otic surface of the illium: A revised method. American Journal of Physical Anthropology. 119:231-239 Todd TW. ( 1920 ) . Age alterations in the pubic bone I. The male white pubic bone. American Journal of Physical Anthropology. 3:285-334 Lovejoy C, Meindl R, Pryzbeck T, Mensforth R. ( 1985 ) . Chronological metabolism of the otic surface of the illium: a new method for the finding of grownup skeletal age at decease. American Journal of Physical Anthropology. 68:15-28 Scheuer L. ( 2002 ) . Application of Osteology to forensic medical specialty. Clinical Anatomy. 15:297-312

The Humble Beginings of Bill Cosby

Bill Cosby came from a poor neighborhood as a child. He grew up with a lot of humor. He did not know that he would make a career of it as a child. As he later grew up he tried stand up comedy and succeeded. in the 1960†³s â€Å"I Spy† came out and broke the racial barrier by featuring Cosby, the first ever black man to lead a weekly dramatic series. So he started a television show called â€Å"The Bill Cosby Show.† The Show brought NBC from last place in the ratings to first. His show was a great success. His goals included succeeding in life as a comedian. He did that and did it very well. His success in entertainment was complemented by his involvement with a host of charity organizations and making generous gifts in support of education. While Cosby was younger he saw little of his father. His mom on the other hand was very supportive. His mom was a major influence and his first audience member. It didn†t take long for him to start gigs on her and practicing routines on her. She always encouraged his inventive performances of everyday household happenings. A couple of his friends that he knew from elementary school including: Fat Albert, Old Weird Harold, Dumb Donald, and Weasel was an influence on him and later immortalized in his comedy routines. Family and Friends helped Bill Cosby get a great start in his entertainment career. As a child Cosby loved to joke around all the time with his friends after school while playing in the playground. They loved playing gags on each other in their free time. Bill Cosby was always loved by neighbors and friends of family. He would always be in a good mood no matter what the situation. When Bill walked in a room he always brought humor with him and made people laugh. This is pretty much how he figured he could be a comedian when he grew up. He had to leave the tenth grade to join the Navy, but he finished school by means of a correspondence course while in the service. Later when he was discharged he enrolled at Temple University in Philadelphia, hoping to become a physical education teacher. To support himself he started to perform at a nightclub that really enjoyed his performances. His talent started to spread north to New York, so he left school to perform in Greenwich Village clubs, and within a year he landed a spot on â€Å"The Tonight Show†. In 1963 Cosby revolutionized American comedy. At the peak of the civil rights movement, Cosby was unique among black comedians of the time in not using race as a subject. He was also very popular in the publishing world. His book Fatherhood became the fastest-selling hardcover book of all the time which is still in more than half of its fifty-four weeks on The New York Times Best Seller List as number one. The book sold over 2.6 million hardcover copies and 1.5 million paperbacks. He has earned eight Gold Records and five Grammy Awards on his 21 albums that he had on the national pop charts. He broke Radio City Music Hall†s fifty-three year old attendance record for his concert appearances. Ever since Cosby was little he knew he wanted to do comedy. All the other things that came about was just add ins that helped him out even more. More people should learn about Bill Cosby because they should see how he succeeded in life. For someone with not so much education he did very great in life. Comedy to some people might not be a very successful job but Cosby enjoyed entertaining people very much so he did what he enjoyed doing best. The Humble Beginings of Bill Cosby Bill Cosby came from a poor neighborhood as a child. He grew up with a lot of humor. He did not know that he would make a career of it as a child. As he later grew up he tried stand up comedy and succeeded. in the 1960†³s â€Å"I Spy† came out and broke the racial barrier by featuring Cosby, the first ever black man to lead a weekly dramatic series. So he started a television show called â€Å"The Bill Cosby Show.† The Show brought NBC from last place in the ratings to first. His show was a great success. His goals included succeeding in life as a comedian. He did that and did it very well. His success in entertainment was complemented by his involvement with a host of charity organizations and making generous gifts in support of education. While Cosby was younger he saw little of his father. His mom on the other hand was very supportive. His mom was a major influence and his first audience member. It didn†t take long for him to start gigs on her and practicing routines on her. She always encouraged his inventive performances of everyday household happenings. A couple of his friends that he knew from elementary school including: Fat Albert, Old Weird Harold, Dumb Donald, and Weasel was an influence on him and later immortalized in his comedy routines. Family and Friends helped Bill Cosby get a great start in his entertainment career. As a child Cosby loved to joke around all the time with his friends after school while playing in the playground. They loved playing gags on each other in their free time. Bill Cosby was always loved by neighbors and friends of family. He would always be in a good mood no matter what the situation. When Bill walked in a room he always brought humor with him and made people laugh. This is pretty much how he figured he could be a comedian when he grew up. He had to leave the tenth grade to join the Navy, but he finished school by means of a correspondence course while in the service. Later when he was discharged he enrolled at Temple University in Philadelphia, hoping to become a physical education teacher. To support himself he started to perform at a nightclub that really enjoyed his performances. His talent started to spread north to New York, so he left school to perform in Greenwich Village clubs, and within a year he landed a spot on â€Å"The Tonight Show†. In 1963 Cosby revolutionized American comedy. At the peak of the civil rights movement, Cosby was unique among black comedians of the time in not using race as a subject. He was also very popular in the publishing world. His book Fatherhood became the fastest-selling hardcover book of all the time which is still in more than half of its fifty-four weeks on The New York Times Best Seller List as number one. The book sold over 2.6 million hardcover copies and 1.5 million paperbacks. He has earned eight Gold Records and five Grammy Awards on his 21 albums that he had on the national pop charts. He broke Radio City Music Hall†s fifty-three year old attendance record for his concert appearances. Ever since Cosby was little he knew he wanted to do comedy. All the other things that came about was just add ins that helped him out even more. More people should learn about Bill Cosby because they should see how he succeeded in life. For someone with not so much education he did very great in life. Comedy to some people might not be a very successful job but Cosby enjoyed entertaining people very much so he did what he enjoyed doing best.

Free Essays on American Adam

Thoreau’s position on the West was a dichotomous one in comparison to Emerson’s. While he was in agreement with Emerson about the power and the pull of nature and the innate human need to be a part of it, he condemned the idea of conquering and taming the wilderness. In his most popular work, Walden, Thoreau was building upon the transcendentalist view that the mind is the true frontier. Starting in 1845, he moved onto Emerson’s land at Walden Pond and for â€Å"two years, two months, and two days† he lived a simple and self-sustained life (Woodlief) While there he kept detailed journals which were published as, Walden, in 1854. In Walden, he gives the reason for his stay in the woods, â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and to see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived† (Thoreau 1692). Such reasoning is evidenc e that he too was calling into question the societal values of his day while searching for true meaning in a sort of pioneer experience. While at Walden Pond he realized, or rather criticized his society, â€Å"The nation itself with all its so called internal improvements, which, by the way, are all external and superficial, is just such an unwieldy and overgrown establishment, cluttered with furniture and tripped up with its own traps ruined by luxury and heedless expense . . . and the only cure for it as for them is in a rigid economy, a stern and more than Spartan simplicity of life and elevation of purpose† (Thoreau 1692-93). In effect it seems as if the idea of pioneering and simplicity in the natural world had become his â€Å"safety valve† in the face of â€Å"progress† and growth of the government and nation. Of course, it must be said again that the major idea of the frontier was in the cultivation of simplicity of the transcendental mind,... Free Essays on American Adam Free Essays on American Adam Thoreau’s position on the West was a dichotomous one in comparison to Emerson’s. While he was in agreement with Emerson about the power and the pull of nature and the innate human need to be a part of it, he condemned the idea of conquering and taming the wilderness. In his most popular work, Walden, Thoreau was building upon the transcendentalist view that the mind is the true frontier. Starting in 1845, he moved onto Emerson’s land at Walden Pond and for â€Å"two years, two months, and two days† he lived a simple and self-sustained life (Woodlief) While there he kept detailed journals which were published as, Walden, in 1854. In Walden, he gives the reason for his stay in the woods, â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and to see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived† (Thoreau 1692). Such reasoning is evidenc e that he too was calling into question the societal values of his day while searching for true meaning in a sort of pioneer experience. While at Walden Pond he realized, or rather criticized his society, â€Å"The nation itself with all its so called internal improvements, which, by the way, are all external and superficial, is just such an unwieldy and overgrown establishment, cluttered with furniture and tripped up with its own traps ruined by luxury and heedless expense . . . and the only cure for it as for them is in a rigid economy, a stern and more than Spartan simplicity of life and elevation of purpose† (Thoreau 1692-93). In effect it seems as if the idea of pioneering and simplicity in the natural world had become his â€Å"safety valve† in the face of â€Å"progress† and growth of the government and nation. Of course, it must be said again that the major idea of the frontier was in the cultivation of simplicity of the transcendental mind,...

An Over View Of The DHL Company

An Over View Of The DHL Company DHL has been able to create a strong image with the public through an extensive presence on the roads and a bold and bright brand. This has meant that this image has been maintained with minimal advertising, as DHL are advertising themselves and new services when the public see their fleet of vehicles on the road. Together with clever sponsorship of events such as Formula 1, this has resulted in the general public perception of DHL being a brand that is strong and reliable – two vital attributes in the logistics industry. However, there are still some areas for DHL to improve its communication strategy. By perhaps communicating employees an idea of the success of the service centre they work in, they could have a greater sense of belonging to DHL. Also, there could perhaps be more scope for DHL staff to communicate to higher levels of management if there is a need to, rather than going through various levels of the hierarchy. The revamping of the company magazine has been one way that DHL has combated this, by bringing the ideas of those at the very top of the hierarchy with those at the bottom. However, by doing this in a more work-related manner, communication may be improved. DHL Express DHL is a courier service that is currently active in more than 220 countries around the world and employs some 300,000 employees. Therefore good and clear communication throughout the organisation is vital. DHL’s success can only be achieved if a consistent message is delivered throughout the whole company. By aligning the message given internally to the message it conveys to its different external stakeholders, DHL has built a brand that is solid, respectable, and consistent. This is all the more impressive given that DHL has been taken over by another organisation-Deutsche Post – in the past 10 ten years. DHL’s mission statement has four main themes which contribute towards reaching the ‘DHL Vision’. This vision is that the company is trusted by customers as â€Å"the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share†. The four main parts of the mission statement cover issues such as product quality, quality of staff, returns of the business (again the three relate to different stakeholders), and finally DHL’s role as a responsible corporate citizen. Argenti (2003) argues that â€Å"firms need to consider their corporate communication effort as manifested in the company’s vision and mission statement†. Therefore, it is likely that these goals are at the centre of how DHL organises its communications effort. For example, DHL points towards its multi-cultural heritage and the ability of the company to find solutions at all levels of the business process. These are undeniably important assets to the company but are only useful if they can be incorporated into an effective communication model. Internal Communication Given the nature of the logistics industry, there is a need for a precise route for messages to be delivered on time. It comes as no surprise to see DHL’s UK hierarchy is one that is well-balanced and clear. Ken McCall, the MD of DHL Express UK sits atop the hierarchy. Next there is the board of nine Directors, who are reported to directly by the operations field director. He gains his information from the head of each of the 39 service centres in the UK. Within the service centre, the hierarchy has five levels, but cross-communication is much easier, especially amongst the bottom three levels. There is a head of the service centre, who manages a supervisor. Then there are the office staff and the sales team. There are then senior couriers before the lowest level made up of couriers and warehouse staff.

Strategic Management for Smirnoff Assignment Example | Topics and Well Written Essays - 4000 words

Strategic Management for Smirnoff - Assignment Example Smirnoff is a brand of Vodka used in UK and is own and operated by British Company Diageo however, it has its roots in Moscow Russia. Smirnoff is now distributed in well over 130 countries with a network which is expanding and catering to the needs of different customers all over the world. Being an alcoholic drink, the overall external environment for this brand is relatively challenging considering the fact that many countries have banner alcoholic drinking. Issues like the underage selling, drunk driving and other strategic issues are considered as of significant importance. This is because these issues can actually affect the overall demand of the product. This report will look into the target market, value given by the company to its target market, a closer analysis of the internal as well as external environment including analysis of the industry as well as competition. This report will also look into the SWOT analysis of the firm to unearth strategic issues faced by the firm a nd what strategic options could be exercised to correct the situation. Company Background Smirnoff is a brand name managed by a British Company with the name of Diageo. It is however, important to note that Smirnoff as a brand has its historical roots in Russia when during 19th Century, Smirnoff as a vodka brand was started by Pytor Aresenievich Smrinoff. (Diageo Inc) Over the period of time, brand gained recognition and is now considered as the leading vodka brand in the world. What is also important to understand that Smirnoff was the only vodka available outside the communist countries after the Second World War? This therefore has given an edge to the brand to dominate the European and North American market and become the leading selling brand in the world. The company owning and operating this brand is also selling other brands which are also maintained as the strategic brands. These strategic brands therefore serve as the primary source of growth for the firm across all the ma rkets it operates. Some of the leading brands of Diageo include Johnnie Walker, Crown Royal, J&B etc. Smirnoff is also one of the strategic brands for the firm generating the required growth for the firm in the Spirit market.1 It is important to note that Smirnoff exists as a separate strategic business unit for the firm and it is sold through different channels. Delivery of the product through online market of the firm is also one of the ways firm manages sales for this brand. Target Market of the Company Diageo is considered as the premium drink company offering high worth brands to the individuals all over the world. As such the geographical distribution of the company’s target market is across the whole world with concentration in the European and North American market. It is critical to note that the drink market continuously evolve due to the market innovation and changing preferences of the customers. (ASIMOV, 2005). Though Diageo is a well diversified company with man y brands serving different niches in the drink market, however, Smirnoff caters to a different niche of the market. Though Vodka is famous for its uniqueness as a drink however, firm has been able to introduce new flavored drinks in order to cater to the needs of varying degree. The essential market for the drink comprises of those individual customers looking for ready to drink market with variety offered according to the Season of the year. This is because of